I never had women on my board. There was no one who really understood the product. When you have people who are only in the business for the short term, they underpay people, they burn everyone, because they won't be there in a few years. After the fourth deal I was burned out. Adams: What made you want to go back into the shoe business? Mellon: I still love designing shoes and I felt like I wasn't finished yet. I also felt too young to retire. I could see the writing on the wall and I wanted to create a new business model for the next 20 years. Adams: Didn't you set up a traditional business that sold through retailers? Mellon: I tried to start a "buy now, wear now" model. But I tried to do it through a traditional retail channel. The problem was that the fashion industry was behaving the way the music industry did a few years ago, refusing to acknowledge the digital revolution is here. People want to buy clothes and shoes immediately. Fashion shows happen and the clothes are online immediately but it still takes the fashion industry six months to deliver the product.
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